FB Fair Housing Social Media Toolkit

Images:

Twitter Posts:

.@natfairhouse @fairhousingnyc @hope_fhc and @FairHousingTX settle #FairHousing case against @facebook resulting in big changes to protect consumers against discrimination. #FairHousingonFB https://nationalfairhousing.org/2019/03/18/national-fair-housing-alliance-settles-lawsuit-with-facebook-transforms-facebooks-ad-platform-impacting-millions-of-users/(

.@natfairhouse @fairhousingnyc @hope_fhc @FairHousingTX and @ACLU settle #civilrights cases against #Facebook bringing sweeping changes to protect consumer’s data and prevent discrimination. #FairHousingonFB https://nationalfairhousing.org/2019/03/18/national-fair-housing-alliance-settles-lawsuit-with-facebook-transforms-facebooks-ad-platform-impacting-millions-of-users/

.@Facebook will Be working with .@natfairhouse @fairhousingnyc @hope_fhc @FairHousingTX & @ACLU to expand fair housing, employment, & credit opportunities to consumers. #FairHousingonFB https://nationalfairhousing.org/2019/03/18/national-fair-housing-alliance-settles-lawsuit-with-facebook-transforms-facebooks-ad-platform-impacting-millions-of-users/

Facebook will now have a Housing, Employment and Credit Portal for advertisers. #FairHousingOnFB https://nationalfairhousing.org/2019/03/18/national-fair-housing-alliance-settles-lawsuit-with-facebook-transforms-facebooks-ad-platform-impacting-millions-of-users/

The portal will limit advertisers’ targeting abilities to prevent them from illegally discriminating. #FairHousingOnFB https://nationalfairhousing.org/2019/03/18/national-fair-housing-alliance-settles-lawsuit-with-facebook-transforms-facebooks-ad-platform-impacting-millions-of-users/

Housing advertisers will no longer be allowed to target consumers based on race, ethnicity, color, national origin, gender, age, religion, family status, disability, or sexual orientation. #FairHousingOnFB https://nationalfairhousing.org/2019/03/18/national-fair-housing-alliance-settles-lawsuit-with-facebook-transforms-facebooks-ad-platform-impacting-millions-of-users/

Facebook will create a page for consumers to view all housing ads placed on its platform, post a compliance agreement that advertisers must agree to regarding all anti-discrimination laws. #FairHousingOnFB https://nationalfairhousing.org/2019/03/18/national-fair-housing-alliance-settles-lawsuit-with-facebook-transforms-facebooks-ad-platform-impacting-millions-of-users/

Facebook Posts:

Big changes are coming to Facebook! Facebook will create a page for consumers to view all housing ads placed on its platform, post a compliance agreement that advertisers must agree to regarding all anti-discrimination laws, provide anti-discrimination and civil rights educational materials to advertisers, and continually work with scholars, organizations, experts, and researchers to examine algorithmic modeling and its potential for discriminatory impact and bias. #FairHousingOnFB

Big changes are coming to Facebook! As more consumers rely on big tech in their daily lives, it is important that companies abide by and enforce civil rights laws across their platforms. Big tech and big data companies must not allow their platforms to become tools for unlawful behavior, including segregation and discrimination in housing and beyond. #FairHousingOnFB

Big changes are coming to Facebook! Facebook has now agreed to establish a separate advertising portal, the “HEC portal,” for advertisers seeking to create housing, employment, and credit ads on Facebook, Instagram, and Messenger. The portal will limit advertisers’ targeting abilities to prevent them from illegally discriminating. #FairHousingOnFB

Facebook Post of Press Release:

In March of 2018, NFHA and three of its member organizations filed a lawsuit against Facebook, Inc. in federal court in New York City, alleging that Facebook’s advertising platform enabled landlords and real estate brokers to exclude people of color, families with children, women, people with disabilities, and other protected groups from receiving housing ads.

The lawsuit alleged that Facebook created pre-populated lists that made it possible for its housing advertisers to “exclude” (in Facebook terminology) home seekers from viewing or receiving rental or sales ads because of protected characteristics, including race, family status, and sex. The Fair Housing Groups conducted investigations that confirmed Facebook’s alleged discriminatory practices.

As a result of advocacy and enforcement, the Fair Housing Groups and Facebook have now settled the lawsuit with an agreement that will set new standards across the tech industry concerning company policies that intersect with civil rights laws. As part of the settlement agreement, NFHA will work with Facebook to develop an in-house fair housing training program for Facebook leadership and staff. #FairHousingOnFB

View Press Release: https://nationalfairhousing.org/2019/03/18/national-fair-housing-alliance-settles-lawsuit-with-facebook-transforms-facebooks-ad-platform-impacting-millions-of-users/